Job Description
Provide media training to the Executive Team and PR departments of the Cairns Returned Services League Sub Branch.
My Role
Teach the four attendees how to generate positive media interest in their organisation, with highly-effective press releases and proven distribution methodologies.
Demonstrate ways to become expert at articulating key messages, staying on-message and confidently managing a wide range of media relations.
Teach participants how to say and do the right things, even under pressure, by using a real life training scenario in front of camera.
Explain precisely how to handle the media in the event of a crisis and mitigate the risk of reputation damage.
Discuss the impact of social media on the landscape.
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