Provide a media training course to prepare McGrath Foundation Breast Care Nurses for reactive and proactive media interviews about the organisation, their role and key topics surrounding breast cancer.
Include a combination of theory and practical application of media training to help the spokesperson maximise every media opportunity.
My Role
Deliver the media training course to eight breast care nurses from across Queensland (metropolitan and regional areas). Covering print, radio and broadcast mediums.
"Vox pop" each nurse as they arrived for training, putting them on the spot with a camera in their face and a "pesky" reporter peppering them with questions about sensitive information. Reviewing this "baptism of fire" at the end of the training session and seeing a marked improvement in each nurse's responses to those initial questions.
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